Integrated ceiling as a new industry, great potential for development
In recent years, the rapid development of China's economy, Chinese people began to accept the integrated ceiling and used for home decoration. Due to the development of the real estate market driven by rapid development of interior decoration industry integrated ceiling etc. to a certain extent, the integrated ceiling from the previous high-end areas, such as hotels, villas and entertainment gradually turned to ordinary residential homes.
Lai Li said: "the total integrated ceiling industry development is gratifying, in that era, All flowers bloom together. contention of a hundred schools of thought. Before the domestic ordinary people is not integrated ceiling, only a small part of the city. The residential, or only hotel, hotel and entertainment places, now basically farmers are in use, most of the ordinary wage earners to buy new houses will also use the integrated ceiling, such as bedroom, living room, kitchen and toilet are from the whole industry trends, we believe that his development is still very large. Various types of products also have their own unique use of the local."
Market development space is huge, integrated ceiling market potential is huge, is waiting for a comprehensive development of the blue ocean market. Meled integrated ceiling Deng manager said: "we 100 domestic household decoration, household use only 2~3 integrated ceiling, the market is very big. Entire integrated ceiling decoration market will become increasingly large, the current statistics, the national home improvement series can be used to integrate the ceiling is probably only about 5%."
Branding, personalization, customization, or future trends
In the integrated ceiling exhibition, personalized integrated ceiling have jumped into people's eyes, such as self-cleaning integrated ceiling, the music integrated ceiling to get rid of the ever popular combination of that kind of trouble to Yuba up there is a strong demand for the DIY Home Furnishing decoration, to stimulate people's consumption demand. The use of color is also more bold in the landscape and pastoral style, European style, the United States rural, Mediterranean style, modern retro everywhere.
80 consumer groups for the pursuit of personalized, because 80 is an independent personality, pay more attention to the group, the group is willing to accept the western and Chinese mix of wind, but also willing to accept more bold colors, such as blue green or purple, the color is blue. Before the integrated ceiling is mainly concentrated in yellow, brown, light color these ordinary colors should not meet the kind of personality in the pursuit of 80!
The customized service in the exhibition is also one of the characteristics of private enterprises to accept customization, customer tailored according to customer size to custom integrated ceiling ceiling; tailored.; personality customization, such as your own love color and style and integrated ceiling several module DIY; can design their own, according to the customer the way for him to design the whole world only belongs to him a integrated ceiling.
Value the rural market
The huge development space integrated ceiling so many enterprises to grow rapidly, show lively, investment atmosphere feel as if real estate regulation does not have much impact on the integrated ceiling industry, but in this process of rapid development, many enterprises still continue to explore business opportunities, feel the future market of another the broad world -- the rural market. China's new rural construction continues to advance, the potential demand for integrated ceiling is also increased in rural areas. Integrated ceiling throughout the industry for the development of the rural market expressed optimism, to actively cultivate the consumption concept of the integrated ceiling of the rural market.
But to pay attention to the integration of the ceiling enterprise competition, disorder and the brand is not strong is a major bottleneck restricting the development of integrated ceiling, a major trend in the future will be integrated ceiling brand. Excellent enterprises will enhance the ability to design, produce, and service in all aspects, thus make the brand. Of course, some no brand, no scientific and technological innovation of enterprises will be eliminated.
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